23 years of crafting great Chinese names in California, again and again. Good Characters. That’s who we are. That’s what we do. That’s how you win.

CMO: Chat with us or ask your agency about Good Characters.

Success in Greater China starts with the right Chinese name.
Good Characters crafts exceptional Chinese names for American brands.

Authentic name stamps for blackbelt schools in 50 states + 45 countries worldwide:

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  • Name Books We’re Working On

    Name Books We’re Working On

    Here are the upcoming books in our Name Your Own Good Characters series. If you don’t see your name listed, it may be planned for a future volume.

    Name Books We’re Working On

    Here are the upcoming books in our Name Your Own Good Characters series. If you don’t see your name listed, it may be planned for a future volume.

  • Your Life, Your Story: Write Your Own Adventure: Writing the Life You Love

    Your Life, Your Story: Write Your Own Adventure...

    This notebook is a space to reflect, plan, and write your story with intention. Use it to capture your thoughts, dreams, and the moments that matter—because every page counts.

    Your Life, Your Story: Write Your Own Adventure...

    This notebook is a space to reflect, plan, and write your story with intention. Use it to capture your thoughts, dreams, and the moments that matter—because every page counts.

  • Name Your Own Good Characters: Trump

    Name Your Own Good Characters: Trump

    Name Your Own Good Characters: Trump is a comprehensive guide on transliterating the surname Trump into Chinese, Japanese, and Korean. Authored by Andy Chuang of Good Characters, Inc., it explores...

    Name Your Own Good Characters: Trump

    Name Your Own Good Characters: Trump is a comprehensive guide on transliterating the surname Trump into Chinese, Japanese, and Korean. Authored by Andy Chuang of Good Characters, Inc., it explores...

  • Using Your Digital Stamp Design File

    Using Your Digital Stamp Design File

    Your vector file is versatile: perfect for scaling without quality loss, printing on various materials, laser engraving, and adding to digital designs or signage.

    Using Your Digital Stamp Design File

    Your vector file is versatile: perfect for scaling without quality loss, printing on various materials, laser engraving, and adding to digital designs or signage.

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