High stakes. Legally required. For trademarks in Greater China jurisdictions:

Chinese Brand Naming

High Stakes. Legally Required. To create Chinese versions of your brands' trademarks for China,... 

Chinese Brand Naming

Authentic name stamps for blackbelt schools in 50 states + 45 countries worldwide:

CMO: Contact us or ask your agency about Good Characters.

Business success in China begins with a great Chinese name.
Good Characters crafts exceptional Chinese names for big brands.

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  • Good Characters Chinese Character of the Year 2022

    Good Characters Chinese Character of the Year 2022

    滅 (miè, pronounced mieh, simplified: 灭) is the Good Characters Chinese Character of the Year 2022. It means to extinguish, to exterminate, or to perish. It is the single best...

    Good Characters Chinese Character of the Year 2022

    滅 (miè, pronounced mieh, simplified: 灭) is the Good Characters Chinese Character of the Year 2022. It means to extinguish, to exterminate, or to perish. It is the single best...

  • The Making of a Stamp

    Step 1: We buy blank self-inking stamps made by Trodat in Austria that are imported into the US.   The Good Character Difference #1: Some buy other, more economical stamps....

    The Making of a Stamp

    Step 1: We buy blank self-inking stamps made by Trodat in Austria that are imported into the US.   The Good Character Difference #1: Some buy other, more economical stamps....

  • Can you find love?

    Can you find love?

    Here are 7 cards, each printed with a different Chinese character that is pronounced “ài,” just like “eye” in English. The pronunciation is identical to that of the word for love...

    Can you find love?

    Here are 7 cards, each printed with a different Chinese character that is pronounced “ài,” just like “eye” in English. The pronunciation is identical to that of the word for love...

  • Is there Chinese or Japanese Valentine’s Day?

    The Japanese have a custom for this day different from what we practice in the U.S.  The Chinese have an older observance related to lovers; it’s called “The Night of...

    Is there Chinese or Japanese Valentine’s Day?

    The Japanese have a custom for this day different from what we practice in the U.S.  The Chinese have an older observance related to lovers; it’s called “The Night of...

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