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Victorious Warriors Bookmark

Engraved with Sun Tzu’s quote from Art of War, “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win,” this treasure is a reminder that we need to prepare well and plan to win. We use it metaphorically to remind potential clients that they absolutely need to figure out the best Chinese version of their brand name and trademark it BEFORE they go to China, or several bad things WILL happen. A similar phrase has been attributed to John Wooden, who said, “When opportunity comes, it’s too late to prepare.”

Size: 5.9” x 2” x 1/8” (15 cm x 5 cm x 3 mm). Designed and engraved by Good Characters in Central California, USA. Sustainable American Cherry hardwood from the Appalachian Mountains in eastern North America. Exclusively at

Note: For the “Victorious Warriors” bookmark, we use a clerical script, Lì, to represent the same style of calligraphy written on bamboo strips in the earliest found copy of Art of War.

November 8, 2018 Edition

Exclusively at Good Characters

Victorious Warriors Bookmark


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